Grapefruit Soda Vape
Role:
Design a visual identity for packaging and promotional materials for this Grapefruit Soda Vape Flavour. Consider candy like packaging that evokes pop bottles and juiciness. The key concepts should be “exploding with flavour!”
Inspiration:
These are collected inspirations, where I played with shapes and colours to determine the direction. I was pretty sure bubbles would be incorporated, but I went full on with this design, knowing I would pull back on the bubbles in the final ideas to make the design clearer. As you can see, many bubbles were in the early designs, which were way too many. Here, I played with some colours and bottle shapes to get some ideas on how to incorporate the grapefruit soda theme. This is at the very early stage.
Progress:
I would design, copy, tweak, and redesign repeatedly. At each stage, I send three to four samples from each design sprint to the client for proofreading and discussion. Then, another sprint. You can see how the changes may seem subtle, but at certain points, I take a new approach. These are just a sample of the designs during this process.
Final:
Grapeffruit Soda final product to wrap around a cylinder that holds the vape flavoured liquid product. This final product is much cleaner and still incorporates many elements from the initial ideas.