This is the primary logo/icon that represents the brand for BSGames mailing list. Making members part of a club gives them a much better feeling over spam. We are also continuing to lean into the BS joke. We only send marketing emails about once a season.
It’s primarily used to promote an implied VIP card, even though no physical card is issued. The overall impression is that joining offers free benefits and gives a sense of VIP status.
Club members do have access to game ideas to try at home and lessons to bring gameing into the classroom. Also a simplified version of the rules of our Machemagician's Duel game for younger players. Even social distancing rules to use in cold season where players do not touch other players’ cards as they each have their own set. I did a cartoon of one of our members for them to use on social media if they liked. I keep coming up with various ideas for club members. Marketing for us and cool stuff for them is a win-win.
Both the main logo and card design, seen above, have been updated for 2025.
This branding, above on the left, lasted for about five years. To its right is another from the early days of this website, and it didn't last long. The simplified design on the left is much better.
Three early concepts that were never used. Part of the design process but remained hidden from public view until now.
This is the 2025 card redesign displayed in the footer at BSGames.ca.